1. 第十章 成长

1. The Hotmail story, along with many other examples, is recounted in Adam L. Penenberg's Viral Loop. For more on Hotmail, also see http://www.fastcompany.com/magazine/27/neteffects.html

2. For more on the four customer currencies of time, money, skill, and passion, see http://www.startuplessonslearned.com/2009/12/business-ecology-and-four-customer.html

3. http://pmarca-archive.posterous.com/the-pmarca-guide-to-startups-part-4-the-only

4. This is the lesson of Geoffrey Moore's bestselling book Crossing the Chasm (New York: Harper Paperbacks, 2002).

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